Would you launch a new service or open a new shop without telling anybody. It might seem seem obvious but the biggest reason for websites to fail is the failure to promote the site to the correct target market.
Just like any other business the Internet only works if people can find you. To this end you need to promote your website both online and offline. You will then need to decided who your target market is and employ the appropriate services to promote your website to that market.
An example of the power of advertising is one of our clients who started a coordinated marketing campaign using both online and ofline marketing and saw a 300% increase in online orders in six months. So take the time to read this document and give your website a chance to perform at its best. When it comes to online advertising and marketing there are three main areas you should concentrate on.
Search Engine
Search Engines are still one of the best ways of getting users to your site. However with the large number of websites you need to find ways of making your site stand out from the rest. Simply relying on a basic listing is no longer effective. Below are some of things you should consider doing to improve your search engine performance.
1) Your position in the search engines is determined by something called page ranking. There are many things that effect this ranking but the
most effective is to get as many other websites to link to your website.
2) Keep your website up to date. All the search engines index websites in their directory on a regular basis. If you find that your performance
in a search engine is poor then possibly changing the text and keywords on your website could improve the situation.
3) Keyword advertising. Many of the search engines include keyword based advertising. These services are provided by Google and Overture
and allow you to target your advertise to users that search for specific keywords.
General Advertising
Another way of advertising your website is through the use of banner advertising. This form of advertising is best used on a website where your type of customer is most likely to visit. For example if you selling football related products then you should consider sports and football related websites as a place to advertise. You should also consider traditional advertising such as radio, newspapers, magazines, flyers and handouts.
In summary all websites require work to ensure that it is advertised and marketed at your target market. All websites that are produced by RocketRiver have been designed to allow search engines to index the site. You will still need to market the website to get visitors to the website.
