Objective
To design an e-commerce website for one of their franchisees in UK. The client not only wanted to promote the brand through the website but also take advantage of selling their products online. Since they had a limited range of only 30 products they came to us for an inexpensive e-commerce website. They wanted the website to be SEO friendly and also be developed in a short span of 15 days. Content and images in the proper resolution were to be provided by client.
Solution
We produced an ingenious yet affordable website that allows customers to order Planet Nutrition’s array of 30 products. Since it was a limited number of products and we were only catering to the UK market paypal was used to allow users to purchase with credit card or paypal payment gateway. To make the site SEO friendly and get listed quickly on Google and other search engines we added health and nutrition articles within the site. So users searching the internet for these kind of information were automatically driven to the website.
End Result
The client got an e-commerce site for under 2000 Euros and has made profits of the same amount within just 27 days of sales. The site has also been built keeping in mind that the client will soon need to add more products and pages. Hence a flexible framework and simple style of the website has been very advantageous to the client in the long run.
Main Pages developed for Planet Nutrition
- About Us – this has the company profile and history
- Shopping Cart – this makes ordering through internet very easy
- Customers Information – this stores the database about its clients to keep track of their requirement
- News – this section serves and gives information about Health
- Contact Us - includes the company’s location in UK.
- QA – this gives the public a chance to ask the experts regarding health issues.
This site used the Professional E-Commerce package w/ CMS, MySQL Database and Flash Banner as upgrades.
The features which were offered by RocketRiver were:
- Free Domain Name with Hosting
- POP3 Emails under company domain -upto 150 emails upgrade
- Free XML Site Maps for Google and Yahoo
- 'Hit' counter for visitor stats & reports
- Coded & validated xHTML/CSS
* Upgrades for this site were;
- Additional images of products
- Search feature for products
- Google Adwords Campaign for 3 months
