Objective
To design a website for their Boston outlet, The purpose was to incorporate their brand and give a similar look and feel of their café ambience in the website. We were to follow the Corporate Identity of the Blends & Brews Marketing document and use colors and logos as instructed. The purpose of the site was to provide the entire menu (with prices) and location information and a background of the company.
Solution
We created an indispensable source of Blends & Brews products that conveniently enables customers to view and get a taste of it by only browsing on its site. Blends & Brews website is designed with the goal of giving the company its corporate identity and allowing the end user to know all about the brand. To bring traffic to the website the site also features a blog area and also encourages users to submit coffee recipes through an online form. Activities and Events were also announced on the site. The client purchased our EmailBlaster web app to send newsletters to announce these events to users. Users were then redirected to the website if they wanted to know more about these events and activities.
End Result
The clean layouts and the warm color scheme of the site was applauded by the client and users alike. Easy access to all information and easy updating of the events and blogs through a CMS was the highlight of this website. For a very reasonable price of 4300 USD the client had a site and CMS that allowed them the flexibility of giving the site a fresh new look all the time. The Emailblaster app purchased from us had predefined templates which they could access and modify from anywhere 24/7 and send out emails to 1000 users at one time.
Main Pages developed for Brews & Blends
- Coffee. categorized into Coffee Story, Facts about Coffee, The Espresso Story, Coffee Recipes and Quotes.
- The Blends & Brews Story. an in-depth presentation of the company's profile. It shows the Company's rich history, its strengths and its commitment in delivering high quality coffee products to its customers.
- Locations. includes the company's store location in Boston
- A FAQ section guides and answers to questions frequently asked regarding Blends& Brews.
- The Coffee Shoppe. Shows the store’s Food and Beverages Menu with its corresponding Food/Beverage Items categorized accordingly. Each item is presented with useful details. A Nutritional Benefits Section shows all Health Advantages and Facts that B&B Beverage/Food products have.
- B&B Club. This section contains exciting features that will increase popularity for the Website and the Company. This section is divided into 2 major groups, namely Blend and Brew. The Blend has a Peer Network for the website where they can connect to other members and share Blogs, Forums and even Submit Coffee Recipes. The Brew section on the other hand is used for setting Meet Up Activities and Events
This site used the Professional Standard package w/ CMS upgrade.
The features which were offered by RocketRiver were:
- 2 Free Layouts Free Domain Name with Hosting
- Emails under company domain -upto 100 emails upgrade
- Free XML Site Maps for Google and Yahoo
- 'Hit' counter for visitor stats & reports Coded & validated xHTML/CSS
* Upgrades for this site were;
- CMS for 3 pages on the website
- Emailblaster App for creating databases and sending out 1000+ emails
- Google Adwords Campaign for 3 months
